Building trust.
Inspiring fans.
Driving growth. 

Nighttime soccer match in a large stadium filled with cheering fans, with players on the field, some near the goal, and bright stadium lights overhead.
A crowded outdoor soccer stadium at sunset with a large crowd of spectators and a soccer field, celebrating FC Tulsa's home opener record attendance.
A nighttime soccer game at a stadium with a large crowd of spectators. The field is lit by bright stadium lights and shows players in action. The background features advertising banners and a large screen, with the words "Thank You, Vegas" and the logo "LV Lights FC" in neon-style text.

I’m Victor Schwanke. I’m a creative and marketing executive with over a decade in sports and entertainment.

I’m obsessed with building a culture of leadership, positivity, and growth while delivering remarkable experiences for fans.

30%

Attendance growth year-over-year,
leads USL Championship in 2026
(FC Tulsa, 2026 YTD)

3x

USL Championship
Best of Marketing/Creative Finalist (1x Winner)

44%

Retail revenue growth
year-over-year
(FC Tulsa, 2026 YTD)

39M

Total views across Instagram & Facebook
(FC Tulsa + Las Vegas Lights FC,
2025 & 2026)

340%

Content engagement growth
year-over-year,
(FC Tulsa, 2026 YTD)

180%

Growth in app users
year-over-year
(Las Vegas Lights FC, 2025)

85%

Total club revenue growth
year-over-year
(Las Vegas Lights FC, 2025)

35k

New leads generated through marketing
(FC Tulsa + Las Vegas Lights FC
2025 & 2026

6

Seasons in the
USL Championship

Organizations I’ve worked with:

A black and white logo with the word "TOOLS" written vertically on the left side, a stylized open book at the bottom right, and a large pencil crossing over the book.
Neon sign reading 'LV Lights FC' with a star symbol below, enclosed in a diamond-shaped outline

FC Tulsa

Las Vegas Lights FC

Black and white illustration of a whale with a smaller whale or fish above it, enclosed in a circular shape.
The word 'SONY' displayed in bold white letters on a black background.

San Diego Zoo

Sony

Verizon Media logo with white text on a black background and a check mark above the 'z' in 'verizon'.
Bold white text on black background reading "Discovery Digital Networks".

Verizon Media

Discovery Digital

A creative-minded
leader focused on high-impact growth.

I strive to be a trusted creative leader—empowering teams to innovate, iterate, and foster an environment of positivity and improvement.

See Gondola Portfolio
A young man with styled brown hair and a beard wearing a dark blue shirt with gold and blue accents standing in front of neon signs at night in Las Vegas. He has a confident expression, and the image includes overlays with the ESPN logo and the quote, "A shirt that looks right at home in old Las Vegas. It's Vegas, baby."

Jersey design, creative, & launch
that tells hyper local stories, turns heads, and drives sales.

Young woman with dark hair and freckles wearing a blue sweatshirt, standing outdoors next to a blue wall with yellow pipe, holding a yellow pole, looking at the camera.
Young woman standing in front of a decorative background, wearing a black sports jersey with gold accents and the word "Williams" on it.
Three young adults, two men and one woman, standing outside in front of a retro-style amusement park sign at dusk. They are wearing matching blue and black racing jerseys with various logos.

  • Las Vegas Lights and hummel have unveiled the official home kit for the 2025 season. The ‘Downtown Gold’ kit exudes the old-school class, charm, and luxury of the iconic city of Las Vegas, whilst pulling inspiration from renowned features of their home.

    —Soccerbible

    Read More

  • It wouldn't be right for Las Vegas to have a subdued kit. The whole city is about glitz, in-your-face maximalism. Why hide from that when you can make something truly beautiful by going all in? They've done it, and the result is truly gorgeous.

    —Goal.com

    Read More

  • The Lights call this their "Downtown Gold" kit and it's not hard to see why. Here you have a shirt that looks right at home in Old Vegas and that's what makes this kit sing -- it's screaming Elvis impersonator, bright lights and maybe a little crime. It's Vegas, baby.

    —ESPN

    Read More

  • FC Tulsa consistently hits the mark with their Art Deco designs. The fold-over collar, muted gold details, and repeating 'For Tulsa' inner collar text make this one of the cleanest Hummel releases of the year.

    —KitSZN

    Read More

Pushing top-notch content that amplifies huge moments and keeps the funnel growing.

A soccer player in a blue and black jersey, making a shushing gesture with his finger to his lips during a game.
A male soccer player on the field wearing a beige uniform with a logo and the name William, appearing to celebrate or acknowledge something during a game.
A soccer goalkeeper wearing a bright pink uniform and gloves, standing near the goal, with spectators in the background.
A young man walking down a narrow hallway with gray brick walls, dressed in a white tracksuit with a PlayStation logo, white shorts, and white knee-high socks, with two men following behind him.
Crowd of people wearing Mexican jerseys and fan gear seated in an arena, attending a Mexico watch party in Tulsa.
A soccer player jumping on a field during a match, with the text 'GOAL' overlaid on the image.

Creating & marketing high-impact merch that inspires fans to proudly show off their community club.

A young man with brown hair, wearing a gray T-shirt with 'FC Tulsa Oklahoma' and a gold-colored logo, sitting in an empty stadium with black seats.
A man standing outdoors at dusk, wearing a white T-shirt with a Las Vegas Lights FC logo, light blue jeans, and a black jacket draped over his shoulders. He is holding the jacket with both hands and looking to his left. Behind him, a neon sign for a hotel is partially visible, illuminated in red and pink, reflecting in a nearby window, with some trees and buildings also in the background.
A young man with curly hair wearing a beige T-shirt with the words 'Las Vegas Lights' and a logo, standing in front of a decorative metal wall with crowns and arches, looking down and pointing to his shirt with his right hand.
A person wearing a baseball cap with the words HC TULSA embroidered on it, adjusting the cap with one hand while wearing a gray hoodie.
A smiling man with sunglasses on his head, earrings, and a beige hoodie with 'FC TULSA' on it, leaning against a stone wall.
Night view of Las Vegas Boulevard with light trails from moving cars, illuminated billboards including one promoting pro soccer, palm trees on the left, and a skyline with buildings and neon signs.

Ads, ads, and more ads. Broadcast, billboards, streaming, flyers, radio, social — you name it, I’ve made it (and ran it).

Large sign for Westgate with a colorful advertisement for a pro soccer event in Las Vegas, featuring a player and event details, set against a blue sky with clouds and a cityscape with trees in the foreground.
An advertisement for FC Tulsa promoting a special offer where purchasing a ticket for $25 includes a free state fair ticket, featuring images of a vintage amusement park ride, a thrill ride with children, a colorful ferris wheel, fireworks above a stadium, and spectators at a sports game.
A promotional poster for a meet and greet with Quimi, featuring a black and white image of Quimi in a soccer uniform on a blue background, with large text stating 'Meet Quimi,' a ticket price of $25, and details about the event including a ticket link.

Core Expertise

Strategy
& Leadership

Creative Direction, Marketing Strategy, Team Leadership, Brand Storytelling

Growth & Optimization

Digital and Traditional Ad Campaign Performance, Database Growth, Segmentation, Owned Channel Marketing

Engagement
& Media

Content & Social Media Leadership, Brand Management, Fan Experience & Theming, Media Campaigns, Video/Photo Production, Strategic Comms

Retail
& Kit Vision

Jersey Design, Strategy, & Launch, Merchandise Design & Planning, Vendor Relationship Management, Online Store Optimization, Merch Marketing

What Drives Me

I'm energized to do the hard work to shape brands in a way that is fan-first, builds a motivated community, and drives revenue. I strive every day to improve, iterate, & push the organization forward.

I’m interested in engaging directly with fans and leaders in the community and aim to listen, learn, & grow to continually deliver the most value to the club, coworkers, and guests.

View Work
Download Resume